With the huge downturn in the economy worldwide, advertisers are finding more effective ways to grab consumers’ attention. It has become imperative to the success of their business. Although Germany has yet to experience the level of hardship the US economy is enduring, German automakers want to ensure that the slumping auto industry does not plummet further. I laud some of the German automakers in their innovative marketing schemes. See the following video of a well crafted car commercial. It is attracting a lot of consumers. The US could learn from this.